655: WWHW, Why, What, How-To, What-If: Easily Create a Book, Podcast, or Online Course In Just a Few Easy-to-Follow Steps

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Do you want the ultimate fix for writer's block? The answer is WWHW: Why, What, How-To, What If! Listen in as Robert Plank explains the genesis and concept behind his new book -- and how you can use this universal formula to create a book, podcast, or online course -- that flows out of you AND is structured in a way that gets the most results for your readers and clients. https://www.youtube.com/watch?v=_e2_VsSwRyY Get the Book:"WWHW, Why, What, How-To, What-If: Easily Create a Book, Podcast,or Online Course In Just a Few Easy-to-Follow Steps" Quotes “If you're ever trying to convince me to buy something on a web page, tell me why it is important. In other words, why did I come to that web page to begin with?” - Robert Plank “If you rely on the structure, the template, you can devote your energies to the more fun stuff. You'll be more aware and mindful of what you say and how you say it.” - Robert Plank “If you're ever uninspired or stuck, find someone who has a problem. Record a podcast episode solving that person's problem.” - Robert Plank Takeaways 00:34 Structuring content using the "Why? What? How to? What if?" formula can make it more engaging and effective. 11:11 Focusing on solving specific problems for a target audience, rather than just copying what others are doing, can lead to more effective and engaging content. 22:09 Identifying the specific person you are trying to help can make the content more relevant and impactful. 25:38 Mind mapping can be a useful tool for organizing and rearranging ideas when creating content. 38:43 Being mindful of the words used and avoiding filler phrases can improve the clarity and professionalism of the content. 48:04 Applying the WWHW formula can help create a natural flow and transition between different sections of a presentation, book, or podcast.

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