66 - Becoming an Authority in a Niche Industry

Today on #PoisedforExit we talked with Tim Reed, a business consultant and podcaster, specializing in services for owners in the fireplace sales and manufacturing industry. A very niche market, for sure. Tim's podcast show "The Firetime Podcast" provides listeners with valuable content specifically for people in the fireplace industry! Tim is also very focused on the marketing and sales side of this business, so when he goes in to consult with the owners of a fireplace retail or manufacturing firm, he's got their back beyond what any other consultant could do for them. Namely, because he's done the work and lived it himself.  As we both agreed, there's nothing like tried and true first-hand experience! Tim's marketing and sales focus for these owners has proven to be invaluable, especially for those who are approaching a transition from the business. His website itsfiretime.com can explain more of Tim's expertise, with links to his podcast show as well. We both agree that to be a sought after adviser for business owners of any industry, one really needs to provide value first. Showing what you can do and what you know will always get you further with an owner that simply telling them what you do and what you know. (People don't like to be 'told' anyway, right?)For more on this unique interview, listen to the show here.Find Tim here and find Julie here.Thank you to this month's sponsors! Sunbelt Business Advisers and JAK CPA's.Connect with Julie Keyes, Keyestrategies LLCFounder, Consultant, Author, Pod-caster and Instructor