66. Build a Winning CPG Selling Story With Marshall & Elliott Rader, Gluten Free Bar

66. If you're pitching retailers without a clear, data-backed selling story, you're hoping—not selling. And hope is expensive in CPG. In this live coaching-style episode with the founders of The Gluten Free Bar, we unpack what it really takes to compete in one of the most crowded categories in retail. We talk about becoming an expert in your shopper, understanding why consumers choose your competitor, and quantifying the total value your shopper brings to a retailer—not just your velocity. We also dig into strategic distribution (go deep, not wide), authentic storytelling, certified B Corp impact, and how to build a unified voice across your entire sales funnel. The key? Retailers don't need ranking reports. They need actionable insights they don't already have. Get instant access on the show webpage: RetailSolved.com/session66