66: Customer Clarity Equals Cash...

Steve Larsen: Hey, what's going on everyone? This is Steve Larsen, and you're listening to an epic episode of Secret MLM Hacks Radio. So here's the real mystery. How do real MLMers like us, who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question, and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio. What's up guys? Hey I'm very excited for this episode today. I have a super cool little thing here for you. I've often told you guys before, in fact, I've told many of you this before. I've created a lot of info products now, in my life. I've seen a lot of offers. One of the things that I teach is offer creation, right? You know, with ClickFunnels, and I am one of the coaches for their new two comma club coaching program. It's a program that I helped launch about a year ago, a little over a year ago, and I was the only coach. I had 675 students, and I was the only coach. My job was to go through all of their offers with them. Help them create a very sexy and attractive offer based on the person they're trying to sell and get them out there making money for a lot of them, for the first time in their life. We had tons of awesome success stories from that. We had people make anywhere from their first thousand bucks to six million. Lots of stuff. I had a chance to ... Anyway, the only reason I'm bringing this up is, it makes me sound like I'm ... that makes me feel like I'm really egotistical. What I'm trying to say is, after going through so many of these people, and after I've had a whole bunch of people come into the Secret MLM Hacks program, after I've had another group of like six or 700 people come in to do it again, I'm coming up on a lot of people that I've done this with. I had the opportunity to do that again this morning for several hours with some students, kind of one on one with them, and go through and help figure out part of what it is they're actually selling. There's some things that I always run into people. This roadblocks that I always see people will run into. And doing that many times, it's hard not to notice the patterns, right? So I thought what I'd do for this episode is kind of show or share with you one of the patterns. It's so extremely simple, okay? It is so extremely simple, but it ends up being like their entire business plan. I don't know if you guys have ever created a business plan before in the sense that school usually has you go through it, like business school, right? We'd write these massive like 15-20 page business plans, and I don't know. There was still like no plan on how to actually ... Anyway, what I want to share with you today is, in my mind, one of the easiest ways to sidestep, having to go through this massive business plan writing. I think business plans, in the sense that they're taught, are usually pure garbage, right? Unless you need massive cash for like some VC funding, which I'm also very against, because in my mind, if you got something of worth, if you got something that's actually solving problems for people, like, you don't always need VC funding. I know that will cause some polarities, I say that, but that's okay. I actually am very against VC funding. Very few scenarios I can ever think of ever where someone should actually get it. Anyway, so, what I want to do is I want to walk through, just real quick, just a very simple process to figure out what your business actually is and what it's doing. So you're thinking about your MLM, right? You're thinking about your downline thing. There's several aspects to it, right? Number one, you are selling people into your opportunity itself. That's great. Absolutely love it. I've got some cool systems to do that for me. We just passed our 200th person applying to join my downline, someone I've never met before, right? That's amazing, okay? That's what I teach inside Secret MLM Hacks, if you guys have never heard of that yet or hadn't a chance to see it, go check it out. It's had a chance to bless a lot of lives. Actually, it's been really fun. Had a lot of cool success stories in there. It's been a lot of fun. The other avenue though, other business avenue that you've got is this area, where you're selling your MLM's actual product, right? I have a system for eventually getting people to both, but at the beginning, I only focus on one or the other. I'm only selling the product, or I'm only selling the opportunity. At the end, they promote each other, but not at the beginning. I lead with one or the other. Okay. Anyway, here's the framework. Here's the framework. This is how I do what I do, and this is the framework that I use for people to go through and get more clear on who it is that they're selling. You see, one of the things that I ran into early on inside this business is, a lot of guys know, I literally ... I wanted to be successful in MLM so bad that I walked down Main Street. I was so ... Guys, my pride was on the line. You might actually be the same, where you have a whole bunch of people who's been telling you, "Oh is this just another one of those things again?" and that hurt my pride. That made me feel like I was an idiot. That made me feel like I had nothing. You most likely have had something like that happened to you. I mean, I don't know anyone who's in business, who's actually successful, who's actually never had a naysayer. You know what I mean? We all have them. We all have them. I was feeling it hard. This was four, five years ago, something like that. I wanted this to be successful so bad that I literally was walking down Main Street pitching people. I would down and be like, "Hey," and my pitch was bad, and I didn't know what I was doing. I was fumbling through it, and I went through, and I was getting people like, "Come on. You should buy this. This is so cool." I didn't know what I was doing. I got some people who said, "Yes," and I had a ton of people who said, "No." I ended up recruiting a lot of people. What are the issues that I ran into, which you most likely have run into as well, is, I was like, "Oh my gosh. This is so cool. I worked my butt off. I was literally walking down Main Street. I recruited some businesses. I did recruit some friends and family. I did recruit some total strangers." It wasn't that many. This is the first time I'd ever done anything in MLM ever at that time. I really, really did not want to fail at this. I felt like I had failed at so many things before, which now, in hindsight, makes me realize that's what actually led to all the success, which has been so cool, but it's hard to see that when you're in the middle of it, right? And you most likely have been there as well. You might be right now. In fact, I was looking at some old pictures. I was looking at some old pictures of when my wife and I got married. We had hardly any money. It was three weeks into our marriage, and it was Christmastime. We had no money. We were so poor. Guys, I literally took a piece of like butcher paper and I thumbtacked it to our wall. It was totally empty in there because we had no money for furniture, and I literally took a Crayola crayon, and I drew a fireplace next to our tree that was like a foot tall. We put it on this little stand, so I was a little bit taller. Then we put like a present or two underneath from each other. These are like ... You know what I mean? This is the cherishing moments you remember at the beginning of marriage. We just had nothing. Anyway, we really had nothing, and I really, really wanted to make this work. I felt like I've been trying tons of stuff and nothing had been happening, nothing had been working. And externally, yes, that's the thing that I really, really wante...