66. Elle | Chasing Powder Not Competition

This week on the podcast, we're thrilled to welcome Elle Truax! Elle joins us from Hood River, OR, to share her journey of retiring from competitive freeride skiing and discovering a new passion. Elle discusses how competition made a lasting impact on developing and refining her values. After stepping away from the sport, she channeled her creativity into hat-making—ultimately founding Björkstam Hat Co. in Crested Butte, CO. What started as a curiosity-driven pursuit has grown into a brand rooted in craftsmanship, creativity, and the spirit of learning. Next time you're in Crested Butte, be sure to check out Björkstam Hat Co.!