66. Elle Truax | Chasing Powder Not Competition
from What The Hell Do I Do Now?
This week on the podcast, we're thrilled to welcome Elle Truax! Elle joins us from Hood River, OR, to share her journey of retiring from competitive freeride skiing and discovering a new passion. Elle discusses how competition made a lasting impact on developing and refining her values. After stepping away from the sport, she channeled her creativity into hat-making—ultimately founding Björkstam Hat Co. in Crested Butte, CO. What started as a curiosity-driven pursuit has grown into a brand rooted in craftsmanship, creativity, and the spirit of learning. Next time you're in Crested Butte, be sure to check out Björkstam Hat Co.!
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