66. Getting into gaming fundraising, with Will Robinson

Even before the lockdowns of 2020 and 2021, gaming was growing ever more popular and across all demographics. This hobby is now so popular that some of the people who care about your cause almost certainly enjoy gaming on a regular basis. In recent years many larger charities have developed strategies for fundraising with gamers. If you’ve not considered this before, or you’re interested in the opportunity, we hope you find this episode helpful. I’m excited to share part of an interview with a very smart fundraiser named Will Robinson, who works for the charity, Become. During the first lock-down of 2020, they piloted a sponsored game-a-thon event called Become Players. It went so well they’ve repeated the event twice more, building a loyal group of new supporters, some of whom have now raised money in all three events. In this excerpt from a new learning bundle we’ve created for the Bright Spot Members Club, Will explains lots of valuable insights to help charities succeed in this area. This includes advice on recruiting participants, tactics to add value and building loyalty. If you want to share this episode because you think it will help other charities – THANK YOU! - we are both on Linked In and on twitter Will is @Will_R0binson and I am @woods_rob.