66. High Street Brands - Are they missing a trick?

Welcome to the ClearAds' podcast "Highway to Sell" where we accelerate your knowledge about Amazon advertising. This week is hosted by our own Tom Waghorn and Sarah Lamb. In this episode, we discuss an unconventional topic and put high-street brands on the hot seat. Here is what we covered in today's episode: UK brands' presence on Amazon was the main topic. Major UK supermarkets are not present on Amazon, while brands like Oral-B and Philips have a strong listing strategy. The importance of detailed product descriptions and bullet points was emphasized. Advertising budgets should focus on both brand awareness and efficient conversion. Big brands are advised not to take their name recognition for granted on Amazon. The hosts suggest that brands work with experts for better Amazon strategy optimization. The podcast ended with a call to action for professional help in Amazon advertising.If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/