66. How to Grow on TikTok as a Business - Interview with Mikaela Walker

Is TikTok still a dancing app for teens? Nope. It's way more! Business are growing rapidly on TikTok and reaching new audiences. Are you next?  Listen to this episode as Beth chats with Mikaela Walker, CEO of Carriston Group. As she shares all the best ways to reach new audiences using TikTok!  Mikaela is a lifelong marketer with over 20 years of Marketing experience. She has worked with a broad range of clients across industries including pharmaceuticals, luxury goods, retail, finance and professional services helping them to develop marketing and strategic plans, conduct market research and generate insights. Mikaela’s current area of focus is social media marketing. She works with clients to create and implement a social media strategy. Mikaela takes a holistic view of the company and ensures that the social media strategy fits within the overall marketing plan and business goals. Mikaela holds an MBA from the University of Oxford and a BA from Princeton University. Grab Mikaela's 30 TikTok Hooks here: https://carriston.com/tiktok-hooks/