EPISODE · Jun 6, 2024 · 1H 1M
#66 | If You’re Ignoring PR, You’re Missing the Easiest Way to Gain Credibility
“When it comes to PR, it is a little bit different from traditional marketing… but the benefit of good PR can be substantial to your bottom line.” — Mickie KennedyIn this episode of the Hands On Business podcast, Hakeem Adebiyi is joined by Mickie Kennedy, founder of eReleases and a leading expert in public relations. Mickie explains how small businesses and entrepreneurs can use press releases strategically to boost credibility, attract leads, and strengthen sales performance—without spending a fortune on advertising.Learn the key differences between PR and traditional marketingDiscover how to use press releases to establish trust and generate leadsGet actionable insights for making PR a consistent part of your growth strategyTune in now to find out how good PR can become a high-impact, low-cost sales tool for your business.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.
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“When it comes to PR, it is a little bit different from traditional marketing; you don't necessarily get to determine what the call of action would be in an article that is written about you, however the benefit of good PR can be substantial. to your bottom line” Press Releases (PR) can be a powerful public relations tool to enhance your sales efforts, as it allows you to effectively engage with your target audience, establish your social proof, boost your credibility, and generate valuable leads. Find out how to do it right and consistently with Mickie Kennedy, founder of eReleases and a renowned expert in the field of PR 📝 Get the show notes here: https://thesalesaccelerationformula.com/how-to-use-pr-to-close-more-sales-mickie-kennedy (https://thesalesaccelerationformula.com/how-to-use-pr-to-close-more-sales-mickie-kennedy)/
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#66 | If You’re Ignoring PR, You’re Missing the Easiest Way to Gain Credibility
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