#66 - Marketing B2B na prática: como gerar negócios entre...

Q: How long is this episode of Play Growth?

This episode is 1 hour and 20 minutes long.

Q: When was this Play Growth episode published?

This episode was published on May 29, 2025.

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Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

What this episode covers

Como o marketing B2B pode ser um verdadeiro gerador de negócios?Neste episódio, recebemos Érika Versolato, coordenadora de marketing da multinacional Premier Tech, para um papo reto sobre o que realmente funciona no marketing de empresa para empresa.Falamos sobre como o marketing atua como sniper em vendas complexas, qual o real papel dos eventos, do digital e dos conteúdos na geração de demanda, além de discutir como transformar dados em decisões estratégicas e construir uma cultura de resultados.Também mergulhamos no eterno desafio de alinhar marketing, vendas e pós-venda em uma visão única de sucesso, entendendo como essa integração é fundamental para gerar impacto real no negócio.Se você é gestor, líder comercial, diretor de marketing ou profissional B2B, este episódio vai te ajudar a repensar sua estratégia e mirar com muito mais precisão seus objetivos de crescimento.Dá o play e vem dominar o jogo do crescimento com a gente!Não perca nenhum episódio do Play Growth.

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