66. Rust's First Drop: How Kick Generated 24 Million Watch Hours

Ern, Community Manager for Rust at Facepunch, joins Eddie and Andrew for a masterclass on building one of gaming’s most loyal and passionate communities.She breaks down how the platform’s first Rust Drops campaign became a record-breaking event, generating 24 million watch hours and over 3.5 million drops claimed. She shares Facepunch’s surprisingly small-team philosophy and how creator loyalty helped overcome early stigma around the platform.A must-listen for anyone interested in community building, creator culture and the behind the scenes magic that powers Rust.THE GUEST► ⁠⁠⁠⁠⁠⁠⁠kick.com/errn⁠KICK TALK PODCAST► ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠kick.com/eddie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠OFFICIAL LINKS► X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠kickstreaming⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠► Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠kickstreaming⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠► TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠kick.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠► YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠KickStreaming⁠⁠⁠⁠⁠