66 - [SALES] Don't Undervalue Yourself - Don't Discount!

I have a funny story again. My old client and a friend of mine runs a car mechanic workshop in Mona Vale. And he likes to give discounts to his customer (I'm sorry mate if you're reading this, you know who you are).  One time, we were sitting at his workshop and the customer came, ready to pick up the car, and pay for the labor and cost to fix it. My mate said, "Your car is ready, the bill is $450 but I'm giving you a discount so just pay $400."  And so the guy peeled a $50 of his little bundle and put it inside his pocket then handed the rest over to my friend. And you can imagine my reaction to that, "F#$k!ng Apes#!t." My friend got embarassed to me with what happened I can sense it. Anyway, my friend went to Byron Bay recently where I am living then we decided to catch up again.  And this is what he told me. Check it out.