66. Steve Martocci: Inside the $50B Supplement Scam, But With a Fix

Most supplements don't work. Some might actually harm you. That's the hard truth no one in the $50 billion supplement industry wants to say out loud—but we will. In today's episode of Extend, I'm joined by Steve Martocci, co-founder of SuppCo, to expose what's really going on behind the labels. We break down why "clinically dosed" means nothing, why the FDA isn't protecting you, and how two identical bottles can deliver completely different outcomes. We also dive into the myth of "FDA-approved" supplements, the loopholes brands exploit to mislead consumers, and why Europe bans ingredients still allowed in U.S. formulas. If you take supplements—or recommend them—this episode is essential listening. It's time to stop guessing, stop wasting money, and start demanding real data, transparency, and strategy. Steve Martocci is the co-founder of SuppCo, a platform bringing science-backed clarity to the chaos of the supplement industry. We Also Discuss: The dirty truth behind supplement "trust scores" How shady supplements keep making it to your shelf Supplement demand is exploding… but quality isn't Why "clinically dosed" doesn't mean clinically effective How professional brands still get away with underdelivering Why you're probably taking the wrong supplements for your goals How SuppCo is flipping the industry on its head The tool that finally helps you trust what you're taking Thank You For Our Sponsors:   Deliverance: Give your liver the care it deserves! Deliverance is a powerful plant-based formula designed to support and restore liver health. Get 10% off your first order with code DRSHAH at loveyourliver.com Timeline: Upgrade your energy from within! MitoPure by Timeline helps power up your cells, supporting muscle strength, mental clarity, and overall vitality. Stay active, sharp, and strong at any age! Claim 10% off your first order now at timeline.com/DrShah  Learn more about Dr. Shah: Website: https://www.drshah.com/ Clinic: https://www.next-health.com/ Instagram: https://www.instagram.com/darshanshahmd/   Learn more about Steve Martocci: Instagram: https://www.instagram.com/smart/ Instagram: https://www.instagram.com/joinsuppco/  Website: https://supp.co/  ➡️ Listeners can use the code "EXTEND15" to receive 15% off their personalized supplement protocol on https://supp.co/