#66: The SEO secrets you might be missing out on with Jess Freeman

Welcome back to another episode of Content Magic. On this episode, I'm thrilled to introduce you to Jess Freeman, an SEO specialist and web designer. We had a SUPER awesome conversation about how to leverage SEO in your business so you don't have to put so much pressure on social media.Here's what you'll learn: Understand Your Keywords: Before creating content, it's critical to do keyword research. Tools like Ahrefs Keyword Generator can help identify terms that are low in competition but high in search volume, making your content more discoverable.Quality Over Quantity: Google now prioritizes valuable content. Ensure your copywriting is not only keyword-rich but also adds genuine value to your audience.Maximize Evergreen Content: SEO allows you to be "out there" even when you're not actively online. Jess shared a powerful story of a five-year-old blog post still driving traffic, proving the lasting impact of well-optimized contentCONNECT WITH ME! Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: No-Stress 30 Day Content PlannerCONNECT WITH JESS! Instagram: @jesscreativesThreads: @jesscreativesWebsite: jesscreatives.comPodcast: Brand WhysShow mixed and edited by: Cardinal StudioThis episode was mixed and edited by Cardinal Studio.