66. Why Direct Mail Improves Conversion Rates Through Your Sales Cycle w/ Kris Rudeegraap

This week on the Sales Hacker podcast, we speak with Kris Rudeegraap, CEO and co-founder of Sendoso. We’ll dive deep into the origins behind the business, the developments in event and in account based marketing, why direct mail and sending physical objects improves conversion rates through your sales cycle, and a lot of conversations about how to grow and expand an early stage company as the co-founder and CEO.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.