66: Why your bookings are falling Part 1

What this episode covers

There are many factors that can lower conversion rates. One factor is your website may be out of date. Consumers are savvy. If they think your website sucks, you are never going to get a booking. Consumers are much more likely to buy from a business whose website showcases everything they have to offer in a visually appealing way. It’s also important for the right products to stand out. Large blocks of text should be avoided on the home-page, and substantial content should be incorporated into your blog for example. Also make navigation easy. And if you have broken links, close up shop and forget about it. A broken site will make them think you are a broken company.