EPISODE · May 15, 2025 · 19 MIN
660: Attracting & Retaining Female Clients in Your Studio
from The Business of Boutique Fitness
Y'all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They're showing up anyway, right? Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio. Get close up: know your client avatar's age, interests, hobbies and more Give them something to talk about: capitalize on word-of-mouth referrals Create touch points: cultivate community with events, programs and socials Make it easy: have great intro offers, flexible memberships and pricing options Educate & empower: share information about holistic wellbeing Win women by carefully customizing your studio's messaging, products and services. Review and refine your approach in Episode 660. Catch you there, Lise PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/
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660: Attracting & Retaining Female Clients in Your Studio
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