660: Attracting & Retaining Female Clients in Your Studio episode artwork

EPISODE · May 15, 2025 · 19 MIN

660: Attracting & Retaining Female Clients in Your Studio

from The Business of Boutique Fitness

Y'all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They're showing up anyway, right?    Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach Rachel Prairie in Episode 660: Attracting & Retaining Female Clients in Your Studio.    Get close up: know your client avatar's age, interests, hobbies and more Give them something to talk about: capitalize on word-of-mouth referrals  Create touch points: cultivate community with events, programs and socials  Make it easy: have great intro offers, flexible memberships and pricing options Educate & empower: share information about holistic wellbeing   Win women by carefully customizing your studio's messaging, products and services. Review and refine your approach in Episode 660.    Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

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660: Attracting & Retaining Female Clients in Your Studio

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This episode is 19 minutes long.

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This episode was published on May 15, 2025.

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Y'all may assume that because 77% of boutique fitness studio members are women, marketing to females is a no-brainer. They're showing up anyway, right?    Wrong. To grow, you must keep tweaking your outreach to this demographic. Learn how with Coach...

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