665: Creating a WINNING marketing mix with SEO (and how AI WILL change the landscape!) w/ Janet Bartoli

In today's episode we’re joined by a very special guest, Janet Bartoli, who is here to share her expertise on a topic that is constantly evolving yet crucial for any business's success: Search Engine Optimization. Janet breaks down the common misconceptions surrounding SEO and emphasizes why it is far from dead. Throughout the conversation, we explore strategies to leverage content on platforms like YouTube, conduct comprehensive website audits, and analyze competitors' tactics to improve organic search rankings. Janet also stresses the importance of understanding customer needs and creating valuable content to build trust with prospective clients. We dive into the world of quality link building, the role of off-page factors in enhancing a website's reputation, and aligning SEO efforts with business goals. Get ready to learn and take action as we explore the ever-changing landscape of SEO and how it can propel your entrepreneurial journey forward.ABOUT JANETJanet Bartoli, founder of The Bartoli Consulting Group, is an "OG" in SEO since 2004. Janet has led, built, and trained over 5,000 digital marketing teams, developers, and corporate organizations on SEO for Fiat, Verizon, Bank of Montreal, and so many more.The BCG team now works with staffing & recruiting agencies to establish high converting Inbound Marketing programs through a proprietary 4 part sprint style framework developed by Janet through her experiences gained from working with some of the world’s largest well-known brands.LINKS & RESOURCESVisit Google’s FREE guide to SEOCheck out Moz’s beginners’ guide to SEOVisit the Bartoli Consulting Group websiteConnect with Janet on LinkedIn