665: Retention Strategies with AccuWeather VP, Trish Mikita

from App Marketing by App Masters · host Steve Young

Today's guest is the Vice President of Digital Media Strategy for AccuWeather. You will discover how the popular weather app increased retention by focusing on load time and getting a user's location down to the neighborhood. She also discusses her strategy on IoT, bots, podcasting and Alexa skills. Trish Mikita is the Vice-President, Digital Media Strategy at

Episode metadata supplied by the publisher feed · Published Jul 10, 2018

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665: Retention Strategies with AccuWeather VP, Trish Mikita

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