665: Retention Strategies with AccuWeather VP, Trish Miki...

What this episode covers

Today's guest is the Vice President of Digital Media Strategy for AccuWeather. You will discover how the popular weather app increased retention by focusing on load time and getting a user's location down to the neighborhood. She also discusses her strategy on IoT, bots, podcasting and Alexa skills. Trish Mikita is the Vice-President, Digital Media Strategy at

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Frequently Asked Questions

How long is this episode of App Marketing by App Masters?

This episode is 34 minutes long.

When was this App Marketing by App Masters episode published?

This episode was published on July 10, 2018.

What is this episode about?

Today's guest is the Vice President of Digital Media Strategy for AccuWeather. You will discover how the popular weather app increased retention by focusing on load time and getting a user's location down to the neighborhood. She also discusses her...

Can I download this App Marketing by App Masters episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.