67: But Why? Behind the Scenes of My Own Rebrand and Business Name Change episode artwork

EPISODE · Mar 4, 2026 · 24 MIN

67: But Why? Behind the Scenes of My Own Rebrand and Business Name Change

from Rebrand with RuthAnn · host RuthAnn Rafiq

This episode is special because instead of interviewing clients on their rebrand I get to share my own journey of rebranding! I’m talking about why I chose to rebrand now, the internal shifts that brought on this desire for change, and how I’m showing up in a more clear way to reflect where I am today with my brand and website business. I highlight the importance of authenticity, messaging, and how I’m embracing key factors that help me stand out as a designer. I also offer encouragement to other women in business who also may be feeling the internal misalignment of your visuals not matching your expertise and quality. I give you some ideas for how you can make them align along with a surprise giveaway for anyone who books a discovery call in March of 2026. TakeawaysRebranding is a reflection of internal growth and external evolutionHow renaming your business can take time and planningHighlighting what makes you unique helps you stand outClient partnership and ongoing support are key components I’m embracing in this new eraThe first step to rebranding is making a decision to rebrand or notLinks Mentioned:The New Rebrand with RuthAnn WebsiteEpisode 62 Agency Model ShiftAshley Ice PhotographyBook a Free Discovery Call with RuthAnn and Enter the Giveaway View the Rebranding and Website ServicesJoin Studio Notes for thoughts, insights, and encouragement in motherhood & entrepreneurship.Follow RuthAnn on PinterestSay Hi on Instagram or tag @r_artspaceChapters00:00 The Exciting Announcement of a Rebrand02:44 Reflecting on the Journey to Rebranding14:01 The Process of Redesigning the Website17:20 How the Rebrand Benefits Listeners21:38 Celebrating the Rebrand with a Giveaway

This episode is special because instead of interviewing clients on their rebrand I get to share my own journey of rebranding! I’m talking about why I chose to rebrand now, the internal shifts that brought on this desire for change, and how I’m showing up in a more clear way to reflect where I am today with my brand and website business. I highlight the importance of authenticity, messaging, and how I’m embracing key factors that help me stand out as a designer. I also offer encouragement to other women in business who also may be feeling the internal misalignment of your visuals not matching your expertise and quality. I give you some ideas for how you can make them align along with a surprise giveaway for anyone who books a discovery call in March of 2026. TakeawaysRebranding is a reflection of internal growth and external evolutionHow renaming your business can take time and planningHighlighting what makes you unique helps you stand outClient partnership and ongoing support are key components I’m embracing in this new eraThe first step to rebranding is making a decision to rebrand or notLinks Mentioned:The New Rebrand with RuthAnn WebsiteEpisode 62 Agency Model ShiftAshley Ice PhotographyBook a Free Discovery Call with RuthAnn and Enter the Giveaway View the Rebranding and Website ServicesJoin Studio Notes for thoughts, insights, and encouragement in motherhood & entrepreneurship.Follow RuthAnn on PinterestSay Hi on Instagram or tag @r_artspaceChapters00:00 The Exciting Announcement of a Rebrand02:44 Reflecting on the Journey to Rebranding14:01 The Process of Redesigning the Website17:20 How the Rebrand Benefits Listeners21:38 Celebrating the Rebrand with a Giveaway

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67: But Why? Behind the Scenes of My Own Rebrand and Business Name Change

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This episode was published on March 4, 2026.

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This episode is special because instead of interviewing clients on their rebrand I get to share my own journey of rebranding! I’m talking about why I chose to rebrand now, the internal shifts that brought on this desire for change, and how I’m...

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