67: Craft Show Secrets: Why Research Matters with Coach Karen Gresham

If you’ve ever paid for a craft show booth and simply hoped it would “just work out,” this episode is for you. Today I’m joined by Coach Karen Gresham, owner of  SuccessfulCraftShows.com. Karen has earned thousands of dollars selling her own handmade products at events, and she’s helped countless makers do the same — maximizing sales, building confidence before they even set up their booth, and it all starts with one thing: choosing the right events. We talk about: Karen’s journey from first craft show to successful coach Why researching craft shows is essential before you purchase a booth The key details to look for when deciding which shows to attend How mindset and abundance thinking can transform your experience — even if sales are slow Karen’s top tips to set yourself up for success at your next event Whether you’re brand new to craft shows or ready to level up your current strategy, you’ll walk away with practical steps and a fresh mindset for approaching your next event. You can grab Karen’s Craft Show Basics (including her 7 strategies), Craft Show Planner, Craft Show Pricing Guide, and sign up for her Craft Show Masterclass happening August 21–23, 2025 at successfulcraftshows.com. You can connect with Karen: Craft Show Basics (including her 7 strategies), Craft Show Planner, Craft Show Pricing Guide, and upcoming Craft Show Masterclass (Aug 21–23, 2025): successfulcraftshows.com Facebook: @CraftyCreationsWreathShop Instagram: @craftycreationswreathshop TikTok: @craftycreationsws If this episode gave you new ideas or encouragement, I’d love it if you’d leave a review at ratethispodcast.com/ourreimaginedlife so others can find our community. Until next week, keep creating — not just with your hands, but with your heart, your dreams, and the life you’re designing every day. I love you, Julie