67. Digital Marketing - data matters!

We live in an era of hyper connectivity. The amount of information and incentives to which we are exposed on a daily basis is mind numbing. There is a signal saturation, some will even venture talking about attention fracking.Companies looking to grow their business are well aware of this fact. You need to be top of mind to attract new customers. But, how can you stand out from the noise? Who are you targeting? What are you telling them? when? where, and how are you talking to them? Today, we will talk about Digital Marketing. Our guest, Dr. Jonathan Snow, will guide us through the most important concepts in this world, and his personal story in the field.Like many personal stories, this one is not a straight line succession of events. Jonathan has a very interesting background that blends two entirely different skill sets: digital marketing and dentistry. He is the Co-Founder and Chief Innovation Officer of Avenue Z,  a marketing and communications firm breaking traditional boundaries between marketing, advertising and PR. From the Wall Street Journal to TikTok, PR to social and search, Avenue Z creates narratives that drive commerce, connections, and conversion, across all channels.How much of it is intuition? How do you see what’s coming? How much of it is data? What type of data and kpis matter?Tune in to learn the answers to these and many more questions, and enjoy!