67. From VA to Exit Strategy: How to Build a Sellable Service Business with Adriana Richardson

What if selling your business was the ultimate scaling move? In this episode, I sit down with Adriana Richardson, a Business Process Consultant and technical writer who transitioned from running a VA agency to specializing in streamlining processes for sustainable growth and exit strategies. Adriana shares how she accidentally scaled an agency, why she decided to pivot, and how she now helps entrepreneurs document and optimize their businesses for long-term success.We talk about building systems that work for you, avoiding the trap of scaling in the wrong direction, and how Adriana discovered the power of SOPs and licensing. She also opens up about the challenges of listening to too many outside opinions, finding clarity in what truly feels aligned, and her plans to sell her business within the next few years. If you're a VA, OBM, or service provider looking for new ways to scale, this episode will show you an entirely new perspective on growth.Key Points Covered:✨ How documenting SOPs & systems can help service providers scale with ease✨ The biggest mistakes VAs & OBMs make when trying to scale their businesses✨ Why selling your business is an option most service providers don’t consider✨ How to structure processes so your business runs smoothly—even without youConnect with Adriana:WebsiteLinkedInInstagramThreadsGet Your FREE Service Provider BundleSend us Fan MailFor VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.BOOK A FREE BUSINESS AUDITFree 45-min call. Find your bottleneck, see what's possible.FREE RESOURCESTools, trainings & community.WORK WITH MEExpansion: 1:1 coaching to build your signature method and offer suite.Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)Foundations to Flow: 8-Week Offer Design Intensive (Feb & July) Website | Instagram | Threads | LinkedIn | YouTube Podcast produced and edited with love by @FerAssists