67. How to Craft Your Innovation Strategy, with Dr. Max McKeown

On this episode, we look at how to craft a successful innovation strategy. Among the topics we discuss are why strategy and planning are decidedly not the same thing, how the future impacts strategy and vice versa, and why you have to be comfortable incorporating change into your innovation strategy. Dr. Max McKeown, award-winning author of The Strategy Book and The Innovation Book, joins us to discuss those topics and more. Dr. McKeown works with some of the world’s most successful global brands to help leaders across sectors develop innovative, cultures, products, and services.