67: Leverage Negative Reactions...

Speaker 1: What's going on everyone. This is Steve Larsen and you're listening to Secret MLM Hacks Radio. So here's the real mystery. How do real MLMers like us who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A-players into our down lines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio. What's up guys? Hopefully you're doing well. I haven't been publishing as much recently, but anyways, I'm excited to get this episode out to you. We've been out and about. We were just on vacation at Disney World for a while, or Disneyland sorry, for a while. It was a bunch of fun. Man. It was just really, really fun. And my wife and I couldn't help but stop many times throughout every day that we were there and just comment how interesting it was that we had a chance to go do that. Because you guys know my story. A couple years ago, right, we had nothing, and the thought of spending what we did was ridiculous. The amount of money that we spent was how much we would live on for three months. And it's crazy. It's just very, very fascinating to see how fast worlds can change. And I don't say that to be showboaty, or high and mighty. I love that I get to do what I get to do, and I love that ... I really like the MLM game guys. It's fascinating, the power that it brings and the ability to love the life that you want to is true. And you know, I used to listen to other guys, like me, saying that kind of stuff and I'd be like, "Oh yeah. Okay. Whatever." And I'd dismiss it a little bit. But it's really true. I mean, you can do amazing stuff with the MLM space mixed with building these internet sales funnels and doing that kind of thing. So anyways, been a lot of fun. Hey, this is a topic I just want to touch on real quick here, and I touched on it a little bit in one of my other shows, but one of the things I've been doing lately ... you guys know I have a program called Secret MLM Hacks and it's going really, really well. It's been mentioned now in several platforms, meaning not just by me. Got mentioned at, I said Grant Cardone's 10X event, which was awesome. It's now officially a part of Russell Brunson's product, Funnel Builder Secrets, meaning he mentions it in that webinar, which is crazy cool, can't even believe it. Anyway, it works. It's the real deal. It's the bees knees, cat's meow. And I love it. It's been a lot of fun. We've had a lot of success and a lot of success stories coming from a lot of cool people out there just killing it. And very honored. I am actively trying to change the MLM industry. And it's not easy. You know, it's going well. We got a lot of people watching. So anyways, what I've been doing is I wanted to think through, and with you real quick, I want you to know where I am in this whole process. So what I did, like I said, it's probably about a ... I mean, really, it was about four years ago that I had the first idea for Secret MLM Hacks, four years ago. I validated the idea about two years ago when I launched the first version of it, and it was okay. I definitely saw where the flaws were, and where people were not having enough understanding how to run it, or things like that. So I took it off the market, and then this last January, I launched the full, the actual full version and course and it's been a lot of fun. But first what I did is I made sure that I knew how to sell it. Before I ever created it, I made sure I knew how to sell it. And the way I did that was, number one, one of the ways, was by this podcast, actually. This podcast, the show, okay, just follow along and put your MLM in my shoes. I'm sorry, put my product in your shoes. Think through with me, how you're selling the MLM. Work through this process with me. The first thing I had to do before I said yes to doing it, I had to make sure that it would sell. Too many people go out and they choose their MLM based on if they like the product. That is the wrong way to do it. Too many people go out and say, "Well, I'm going to choose my ... If I like the product, or how's the comp plan?" It's like, okay, nobody cares if it can't sell. And I learned that painfully through the school of hard knocks, just over the last four or five years as I've been doing this stuff. And going around and realizing, like, oh my gosh, yes, cool doesn't sell. Yes, cool, hard to sell. Yes, cool, when I sell I really don't get that much from it. My cut's really small. And I had to go through, I got really nitpicky on how to choose it. So the first thing I did is number one, I had to figure out, will this sell if I go do it? I believe in free market capitalism, of course I have to make sure sell, of course it's to make money. But really it's doing other things. What it does is it allows me to take all that money and put it back into ads, to increase the speed of the product. So number one, I ask, does this sell well? Is it easy to sell? Number two, is there opportunity for me to put ad dollars behind it, because that ... I used to get all excited ... You know the first time I ever launched one of my products I was so excited, I was like, "Oh my gosh, I'm not spending any money on ads." That was the most terrible thing to celebrate. An actual marketer will want to spend money on ads. An actual marketer will want ... Guys, as much as you can, my goal is to outspend every single competitor that I have, including entire MLM's who have no idea what they're doing on social media. It's a pretty blue ocean. That's why I teach in my products what I do so you guys can do the same. Anyway, very, very powerful. Increases speed like crazy, gets you out there very, very fast, and the money follows, which is awesome. So number one, right, does it sell? Number two, can I spend money on ads? And then what I started doing was I went and actually started putting together a really, really amazing offer. So there's a course they're purchasing that they get, but then also they're getting a whole bunch of prebuilt sales funnels. And I was the lead funnel builder at ClickFunnels headquarters for almost two years. Sat next to Russell Brunson for that entire time, in the same room, and it was a bunch of fun. Learned a lot, learned a ton of stuff, built almost 500 funnels next to him. I don't build just your ordinary funnels. And so I include those inside of the program. And then there was a whole bunch of ... There was a few other things that I tossed in there, and that was kind of it. And I went through and I started selling it and it sold well. And it is selling well. And it's gone really, really well. "Stephen, why are you telling us this? It sounds like you're showboating." I'm not. I'm bringing you up to where I am now. So what I do now is I take a step back. I'm taking a step back and I'm looking again at how people have interacted with the original sales message that I put out there. How are they interacting with it? What are all the reasons people are not purchasing? What are their excuses? What problems did I create for people when they bought my product? I created a lot of solutions. I delivered a lot of solutions, but I also created problems. That's the nature of purchasing. You, your own product, you give people problems as much as you give them solutions, which is awesome because if you can figure out how to solve those fallout problems you make a lot of extra money, especially when you bundle it with the original thing. So that's what I'm doing, taking a step back and I'm like, "Cool, how's the sales message?" And I'm doing a deep dive. Guys, I'm rewriting the entire web class, literally. It's a completely ... If you saw the old one and you were like "Uh," It's totally different. It's not ready yet. It's about to...