#67 Looking For Value in All The Wrong Places

How do you decide if something is worth the price being asked? By assessing it's VALUE.  The assessment of value is entirely subjective - that new Golf Driver you bought for  $4500 isn't  worth $35 to me because ... I don't play golf. BUT if I did want to learn to play golf, and you invested some time teaching me about the differences between each of the different clubs, the materials they're made with, the grips, the length and size of each shaft and so on - and how each of these factors dramatically affects performance ... well now you've definitely got my attention, and it's very possible that I would now start to recognize that your new driver is worth every penny.That's what great marketing has to do. It has to take your prospective buyer by the hand and teach them things that you already know and take for granted - namely why your company is so awesome to do business with.This episode mentions nothing more about golf, but is another lesson in how to establish VALUE - a key goal of your marketing.  Want more marketing tips, tools and strategies, this time delivered to your inbox? Subscribe to my eMagazine,  Monday Marketing Gold https://www.bolderlouder.com/marketing-goldGET  MORE MARKETING & SALES  TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.