67. Matt Vitale, Birchal // A Guide To An Underrated Form Of Raising Capital With Australia's Leading Equity Crowdfunding Platform Founder

Many business owners will go through some sort of raising capital process at least once in their lifetime. But many are stuck in the traditional headspace of how to raise capital without realising that there's another way with so much untapped potential - and it starts with your customers.   Equity Crowdfunding is a way for everyday investors to invest in businesses that they love and highly align with. And with such a big pool of potential investors who you already know are rooting for and your business's success, we've asked the Founder of Australia's leading crowdfunding platform, Matt Vitale from Birchal, to share his top strategies in creating crowdfunding campaigns that succeed.   The keys? Not just strong business foundations but also your brand and its impact. Wondering what that means? Listen to this full episode of The Make It Happen Show to find out.   Timestamps: 2:33 - Spearheading equity crowdfunding in Australia 4:06 - The basic process to equity crowdfunding 6:16 - Creating more opportunities between SME's and investors 8:13 - How to best advertise your crowdfunding campaign 9:52 - Some of Australia's most successful equity crowdfunding campaigns 12:02 -What makes businesses more attractive to investors 13:33 - Topline figures the biggest campaigns Birchal has worked with 16:29 - The most memorable campaigns Matt has worked with 18:44 -The elements of a good and high-potential crowdfunding campaign 21:36 - Campaigns with unexpected results 23:40 - How Birchal has grown throughout the years 28:33 - What business owners need to realise about investors 30:25 - The one thing Matt learned from corporate law that he's applied in his business 33:56 - What companies can do to stand out as a brand 34:29 - What's ahead for Australian crowdfunding equity