67 - Merkevarebygging med Holzweiler

Dedikasjon eller desperasjon? Hva driver kreativiteten til å lage en ny merkevare? Stemningen er på topp i ukens podkast når Marte får besøk av sin drømmegjest, Susanne Holzweiler. Snubleflaks, DNA, galskap og struktur står på agendaen når temaet er merkevarebygging. Med seg får de unikum, Jan Christian Fosseidbråten, som til daglig jobber med å skape morgendagens merkevarer. Ukens lærdom? Put yourself in a situation where luck might happen – da skapes magi. Hosted on Acast. See acast.com/privacy for more information.

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