67 MMP | The EQ Edge — How Emotional Intelligence Builds a Myopia Management Practice That Lasts

Get the video podcast, a weekly article, and exclusive bonus content on Substack: https://myopiamindset.substack.com/Building a myopia management referral network sounds simple on paper: introduce yourself, explain what you do, and ask other ODs to send you their myopic kids. In practice, it's a grind — cold calls that go nowhere, front desks that don't pass the message, colleagues who don't see myopia management as standard of care yet, and doors that get slammed, sometimes multiple times in a row.Dr. Marie Palladino has been through all of it. In this bonus segment, she shares the unfiltered version of how she built her referral base from zero — including what she brought to offices (food helps), what she said to convince ODs she wasn't going to poach their patients, and how she used the mutual-referral framework (offering to take their glaucoma or dry-eye cases in exchange) to turn a one-sided ask into a real partnership.She also gets into the mindset side: how she stayed motivated through repeated rejection, why she shoots for small wins instead of big asks, and the personal connection strategy she used to open doors that the myopia conversation couldn't open alone.If you're trying to grow a referral pipeline — or you've already tried and hit a wall — this is the conversation you needed to hear.