67- PR and Marketing Laws – Rule No. 16: The Ladder

I find the journey a brand embarks on to forge a path into the consumers’ subconscious fascinating. This principle corresponds to the Law of Ladder. If you think quickly about the best brands for running shoes, champagne, luxury watches, or electric cars, you’ll Being in second or third position isn’t always a disadvantage. In fact, it’s possible to take advantage of it, since trying to take that first place is often a futile endeavour. Your resources will be better invested if you concentrate on what makes you stand out. Being first or the biggest is good but being the best can also be very lucrative. Where do you fall on the consumer popularity ladder? We often talk about the top 3, top 5 or top 10 best products. Certain studies* estimate that the human brain will retain seven brands (plus or minus two). Marketing specialists often cite a study by cognitive psychologist George A. Miller of Harvard University to illustrate this point. PR is a highly effective way to climb the brand ladder. PR will help you tell journalists your story. We know how to get yourself known by journalists and influencers who share your values. Articles published about you will have a significant impact on your Search Engine Optimization (SEO). * https://en.wikipedia.org/wiki/The_Magical_Number_Seven,_Plus_or_Minus_Two I hope you enjoyed this episode, and that this PR/marketing moment stimulates your creativity. Reach out to me so we can continue the conversation! Free consultation. Join our mailing lists for useful updates: www.natapr.com.