67 | The 'Ghost' Behind Arnold Schwarzenegger and Tim Fer...

What this episode covers

Meet Adam Bornstein: The behind-the-scenes genius behind strategy and growth for some of your favorite fitness websites, podcasts, and more. The two values that help you create your own luck Why Lebron's Supplement used counterintuitive positioning (and why it failed to cut through the noise) The health and fitness book everyone needs and why no publisher wants to publish it. Buy Adam's book: Most diets have something to sell. You Can't Screw This Up is designed to help you change for good. The advice isn't sexy, but it's honest, eye-opening, and it works. -- The Obvious Choice is presented by QuickCoach.Fit, free professional software for fitness and nutrition coaches that raises the value of what you do by delivering a good-looking, aesthetically clean program every time. Join 23,000+ users and claim your free account at www.QuickCoach.Fit. -- Join 65,000+ coaches and receive the most popular newsletter on the web for fitness/nutrition coaches: '5-Reps Friday'. Each letter contains 2 coaching concepts, 2 business nuggets, and 1 quote for you to ponder. Sign up at www.5RepsFriday.com.

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Frequently Asked Questions

How long is this episode of The Obvious Choice?

This episode is 59 minutes long.

When was this The Obvious Choice episode published?

This episode was published on May 24, 2023.

What is this episode about?

Meet Adam Bornstein: The behind-the-scenes genius behind strategy and growth for some of your favorite fitness websites, podcasts, and more. The two values that help you create your own luck Why Lebron's Supplement used counterintuitive positioning...

Can I download this The Obvious Choice episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.