67 | What is a business strategy? The 5 Core Components

Jo Lott demystifies the concept of a "business strategy" and breaks it down into five core components that are essential for building a successful coaching business. She emphasises the importance of taking action and not getting bogged down in the planning stages, encouraging listeners to create a simple, usable strategy that can be iterated upon as their business grows.Defining a Business Strategy [00:02:00 - 00:03:59]The Five Core Components of a Business Strategy [00:04:00 - 00:10:59]Clarity (Purpose, Mission, Vision, Brand) [00:04:00 - 00:05:59]Offer (What you're selling) [00:06:00 - 00:06:59]Marketing (How you'll get your business known) [00:07:00 - 00:07:59]Finances (Goals, Pricing, Legal Structure) [00:08:00 - 00:09:59]Operations (Systems, Processes, Team Management) [00:10:00 - 00:10:59]]Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.