67. Winning a £1m strategic partnership for our small charity, with Pippa Hind-Walsh

Many charities see the advantages of creating strategic, long-term partnerships with companies, as an anti-dote to the many intense challenges of applying for those intensely competitive Charity of the Year partnerships. But how do you go about approaching companies where there is a good fit with your charity? And even after you get that first meeting, and they’re interested, how do you solve the challenges in bringing your two organisations on a journey that is genuinely win/win? These things are not easy, but as with most fundraising challenges, they feel less daunting if you can hear from someone who has already done it. So I was delighted to be able to talk to Pippa Hind-Walsh, a smart and resilient fundraiser in a fairly small charity called Family Fund. In this interview she talks us through the process of approaching and building a fabulous, strategic partnership with McCain Foods, which is worth over one million pounds to the charity. This interview is part of a filmed interview Pippa conducted for the Corporate Fundraising track in our training and inspiration site the Bright Spot Members Club. If you want to share this episode because you think it will help other charities – THANK YOU! - we are both on Linked In and on twitter I am @woods_rob.