671: How Outlook Mobile Grew to 100 million MAU with Jame...

What this episode covers

Today's guest is the Senior Director of Product Management Enterprise for Outlook Mobile. You will hear how he's been able to grow the Outlook app to over 100 million monthly active users. Pay attention to how the team talked to users in their home and how that allowed them to strip out unnecessary features, why they focused on one star reviews and how they changed the on-boarding process to improve user signups. James Colgan currently serves as the Senior Director of Product Management Enterprise for Outlook Mobile.

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Frequently Asked Questions

How long is this episode of App Marketing by App Masters?

This episode is 40 minutes long.

When was this App Marketing by App Masters episode published?

This episode was published on August 6, 2018.

What is this episode about?

Today's guest is the Senior Director of Product Management Enterprise for Outlook Mobile. You will hear how he's been able to grow the Outlook app to over 100 million monthly active users. Pay attention to how the team talked to users in their home...

Can I download this App Marketing by App Masters episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.