671: What It’s Like To Be An Immersive Entertainment Artist With Michael Counts, Counts Projects [Main T4C Episode]

Michael Counts is an artist, entrepreneur and pioneer in the field of immersive entertainment also known as transportive entertainment.  In other words, Michael creates large-scale entertainment experiences that involve the audience as a participant.  He is the founder of entertainment production company, Counts Projects, and the career coaching company, A-Plan Coaching. Over the years, Michael has breathed life into numerous creative endeavors such as, The Ride in New York City.  And he’s worked with A-list clients like fashion designer Michael Kors, and Hollywood shows including The Walking Dead.  Additionally, Michael has directed and designed multiple opera productions. He graduated from Skidmore College with a B.A. in theater and economics. WHAT YOU’LL LEARN ABOUT IN THIS EPISODE: What immersive entertainment is (4:34) How Michael brought The Walking Dead to “life” (7:22) How Michael acts as a bridge builder through his work (11:59) Why Michael believes the creative process is like a plane taxiing down the runway (14:36) Why thinking big is key in the immersive entertainment industry (23:36) What recent grads should do to find opportunities in this field (25:39) How to find a career that lights you up (31:23) Why it’s important to identify, and lean into, your God-given gifts (36:04)