675: How to Determine a User’s Viral Worth Through Attribution with Alex Austin

from App Marketing by App Masters · host Steve Young

Today's guest is Alex Austin who is the CEO of Branch Metrics. You will discover why just looking at CPI may not lead to the actual value of a user, how to determine a user's viral worth and his story telling tips that helped him raise over $100M. Alex Austin is the CEO of Branch Metrics.

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This episode is 41 minutes long.

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This episode was published on August 20, 2018.

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