675. Shift 5 — Beyond the Prompt: AI Fluency is the New Digital Literacy for Nonprofits - Woodrow Rosenbaum, GivingTuesday + Elizabeth Kelly, Anthropic

Today's episode continues our 12-part series: 12 Shifts in 2026 for Social Impact. Over twelve episodes, we’re unpacking mindset + strategy shifts shaping the future of fundraising, leadership, and doing good in 2026. Explore the series at weareforgood.com/12shifts.Shift 5 / Beyond the Prompt: AI Fluency is the New Digital Literacy for Nonprofits AI is everywhere right now and for a lot of nonprofit leaders, it feels equal parts exciting and overwhelming. In this episode, Woodrow Rosenbaum Chief Data Officer, GivingTuesday) and Elizabeth Kelly (Head of Beneficial Deployments, Anthropic) bring in a refreshing, human-first conversation about what it actually means to build AI fluency in the nonprofit sector.This isn’t about becoming a prompt expert or chasing the latest tool. It’s about learning when AI can help, when it can’t, and how to use it responsibly in ways that strengthen trust, decision-making, and mission impact. Together, they unpack why AI fluency is quickly becoming the new digital literacy and how nonprofits can move forward without fear, hype, or burnout.You’ll walk away with practical insights on how to:Shift from “should we use AI?” to “how do we use it responsibly and well?”Build AI fluency as an organizational muscle, not a one-time trainingStart small with AI by improving one painful workflow at a timePut guardrails in place around privacy, bias, and human reviewAvoid using AI just to do the same work faster and instead focus on better outcomesCreate shared learning and trust so teams experiment without fearIf you’ve been waiting for permission to go slow, ask better questions, and lead with intention, this one’s for you.Episode Highlights: Understanding AI Fluency and Its Importance (02:17)The Role of Data in Nonprofit AI Adoption (05:10)Real-World Applications of AI in Nonprofits (07:40)Launching Claude for Nonprofits (10:38)Building Trust and Responsible AI Use (13:24)Governance and Oversight in AI Implementation (16:27)Elizabeth + Woodrow One Good Thing (22:54)Dive Deeper: AI Fluency Course (Anthropic)Fundraising.aiEpisode Shownotes: www.weareforgood.com/episode/675Join us at The Spread!Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.Learn more and save your free spot today. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter