677: Growing a Niche Dating App with Noa Gutterman

What this episode covers

Today's guest is the Head of Growth for HER, a dating app for queer women. You will discover how finding a local person was the key to internationalizing the app, how to maximize influencer marketing campaigns for a niche app and how retro looking ads are outperforming any other ad creative. Noa Gutterman is Head of Growth at HER Social App.

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Frequently Asked Questions

How long is this episode of App Marketing by App Masters?

This episode is 36 minutes long.

When was this App Marketing by App Masters episode published?

This episode was published on August 27, 2018.

What is this episode about?

Today's guest is the Head of Growth for HER, a dating app for queer women. You will discover how finding a local person was the key to internationalizing the app, how to maximize influencer marketing campaigns for a niche app and how retro looking...

Can I download this App Marketing by App Masters episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.