677 - Hard work isn't your problem

Most tech business owners hitting mid-six figures aren't stuck because they're not working hard enough. They're stuck because they're running a business built on assumptions nobody has ever tested. In this episode, I walk through the exact audit I did on my own business when activity was high and revenue wasn't moving. I share what the data revealed: a newsletter that warmed but never converted, a target market too early-stage to invest, and growth projections built on events and partnerships that historically produced near-zero direct clients. Once I faced those numbers, I made one decision: cut the noise and go back to the one engine that actually built my business. If you're adding more LinkedIn posts, more outreach sequences, and more channels but the gap between where you are and where you need to be isn't closing, this episode is for you. Resources and Links Need help with your WHO and WHAT decisions? Apply for a FREE Multiplier Call Book a Decision Session here Previous episode: 676 - Why Your Voice Is the Only AI Tool That Matters With Molly Mahoney Check out more episodes of the Paul Higgins Podcast Subscribe to our YouTube channel: @PaulHigginsMentoring Join our newsletter Suggested resources