678: Signature Content

Where would you go if you could go deeper? What would you teach? Often, we seem to be living in a world ruled by summaries, hacks (haha) and bullet-points. And it isn't just other people's content, it's our own. Hell, I created the world's shallowest podcast. Why go deep when you can go long? Because deep is where your best clients are ... and where your super-fans live ... and because deep is likely to win you the most valuable traffic ... and because ... hopefully ... you love what you do. So, I ask again. What do you want to teach?