#679 Every Entrepreneur Needs a Strategy

Small business owners never have enough time. There is always more to do than than a day a day it fits in a day's work. Guest, Alex Brueckmann believes a good strategy becomes your system to prioritize rigorously where you invest your time and also your money.  Your strategy starts with an outline of what you want your business to be.  A great business won't happen by accident. Writing down your vision makes it clear to you, your employees and your customers what your business is really about.  Writing down your vision gives you a starting point to evaluate new opportunities.  Do they fit with your overall plan or are they a distraction.  About Alex  Alex is an entrepreneur, author, executive coach, and board advisor. He built, scaled, and exited companies in Europe and Canada, and led client projects across the world.  His areas of expertise are strategy development, leadership development, and entrepreneurship. His passion lies in helping clients built profitable businesses rooted in purpose. Based in Vancouver, Canada, Alex speaks on the topics of intentional strategy and entrepreneurship. In his upcoming book he presents a new framework called "The Nine Elements of Organizational Identity", which helps people build better businesses.  Alex is a storyteller with an academic background is in General Management, with degrees from EBS University (Germany) and Universidad ORT (Uruguay), as well as certificates from INSEAD (France) and Harvard Business School (USA).