679: The Next Decade of Boutique Fitness, Part 2

In part 2 of this series, we continue considering how what's happening in the boutique fitness industry today impacts tomorrow. (Spoiler: There's massive opportunity to look forward to!)

Get the lay of the land—and the roadmap—as Coach Rachel Prairie and I unpack trends that are evolving the industry in Episode 679: The Next Decade of Boutique Fitness, Part 2. 

• Small towns: studios are increasingly targeting Tier 3-Tier 5 markets 

• Premium plus: luxury 3.0 and concierge fitness are tailoring holistic experiences 

• Drop-ins that bounce: the aggregator bubble requires a 20-25% conversion rate

• Homogenization & commoditization: boutique brand differentiation is critical

• Team trials: instructors need more mentoring, and the labor shortage persists 

Plus, on the horizon are unique methods within modalities, integrated sensory experiences and boutique gym pop-ups. Anticipate your studio's unlimited potential with Episode 679. 

Catch you there,

Lise

PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!

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