68. 41 种蓝色

很多年以前，我曾经看到过这样一则新闻，说的是谷歌搜索结果页上的那个链接颜色，是通过一个严密的实验，用数据来最终决定的。他们测试了整整 41 种蓝色，最终选出了那个表现指标最好的蓝色。选用这种蓝色要比其他的蓝色每年多为谷歌带来两亿美元的利润。 2015 年夏天，我来到了硅谷，加入了谷歌的广告与商业部门。我终于可以亲身体验到，在谷歌这样的公司，这些设计决定是怎么做出来的。入职第一个月我就发现，那则新闻报道很有可能是真实的。实际上我很快发现，在很多硅谷的科技公司里，用科学实验、用数字指标来做设计决定是一种越来越流行的做法，他们把它叫做「数据驱动的设计方法」…… 在这期节目里，我们和来自谷歌、Facebook、以及苹果的设计师和数据科学家，一起来探讨了这样一系列问题：数据，为什么成为了如今互联网公司的主宰？一个好的产品设计一定会从数字指标上反映出来吗？为什么有时候我们觉得更好的设计方案，产品指标却没有获得增长呢？作为身处数据驱动的公司员工个体，我们是否能找到一条行为准则来指导我们的工作？出场嘉宾 Aris Chen: https://www.linkedin.com/in/aris-chen-36b34115/ 张胜杰: https://www.linkedin.com/in/shengjzh/ 龚子仪: https://www.linkedin.com/in/子仪-龚-68a78114a/ Laurent Baumann: https://www.linkedin.com/in/laurentbaumann/ Ellen Dong: https://www.linkedin.com/in/ellen-dong-4aa56561/ 联系我们邮箱: [email protected] 微信公众号: 设计咖UXCoffee 微博: https://weibo.com/uxcoffee Twitter: https://twitter.com/ux_coffee Instagram: https://www.instagram.com/ux_coffee/

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68. 41 种蓝色

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