68: A Christmas Carol: The past, present, and future of fundraising

‘Tis the most obvious time of the year. And we are going to do the most obvious podcast, based on the one Charles Dickens book that isn’t 900 pages. We are going to make egg-nog, drink in the office, and use our expertise to tell you about the past, present, and future of fundraising. The past will cover the joys and authenticity of in-person fundraising, the immediacy and the emotive connection, but the mistakes of ignoring the digital. The present will future on the effects of COVID-19, the mistakes charities are making, and the way to overcome those problems. The future will show the mistakes charities might make and what they could do to ensure perpetual happiness. Charity Digital Content Lead and host, Laura Stanley, is joined by three esteemed colleagues, Ioan Marc Jones (Content Editor who did not die), Lisa Chomette (Business Development Manager), and Sacha Dhabalia (Marketing Intern) to discuss their thoughts on fundraising.