#68 - Actionable Generative Research with Lucy Denton of Dovetail

Shortly after Lucy Denton joined Dovetail as Product Design Lead, she was tasked with running a large-scale opportunity research project—and then making sense of all the insights. And the stakes were high; after all, she was researching user researchers! This week on the podcast, Lucy chatted with Erin and JH about how she knew it was time for a big generative research project, how she got the whole team involved, and what she did with all that research. Lucy talked about…How she and the team knew it was time for a big generative project.What Dovetail built with all this research.What she would do differently if she had to do it all again.Highlights[4:30] How to know when you need to zoom out and look at the big picture rather than taking feature requests as they come.[11:13] Turning over 300 atomic insights into a roadmap.[17:30] What the Dovetail team has shipped from their research.[22:01] How Dovetail fast-tracks customer empathy by creating onboarding packs with key insights and interviews for new team members. [26:42] What Lucy would do differently if she had to do it all again.About our guestLucy Denton is the Head of Design at Dovetail. She leads the team’s design and research efforts. Before joining Dovetail, Lucy was a designer at Atlassian for over five years. At Atlassian, she led user-centered design projects, a multidisciplinary team, and contributed to strategic design decisions.