#68 Building Trust in Business | How Devin Benavides Connects, Leads & Serves

In this episode of BAM BizTalk, host Angel Garcia sits down with Devin Benavides, Director of the Better Business Bureau (BBB) of the Permian Basin, to explore how transparency, community trust, and proactive leadership drive business success in West Texas. From reshaping outdated perceptions of the BBB to discussing entrepreneurial values, nonprofit partnerships, and digital reputation management, Devin shares real-world insight on serving the business community and fostering integrity in a rapidly evolving market. Topics Covered: 00:00 – Intro & Meet Devin 03:25 – Why BBB still matters in a digital-first world 08:40 – Rebuilding trust & reputation after bad reviews 12:55 – The most common complaint categories at BBB 17:30 – Ethics in entrepreneurship & leadership 21:40 – Empowering small business owners with resources 25:00 – What to do if your business is wrongly targeted online 30:10 – Partnering with nonprofits & workforce development 35:55 – Local impact: How the BBB serves the Permian Basin 41:20 – What integrity looks like in business today 46:00 – Advice for new entrepreneurs in West Texas #BAMBizTalk #BetterBusinessBureau #WestTexasBusiness #EntrepreneurshipPodcast #SmallBusinessSupport #BusinessIntegrity #LeadershipMatters #PermianBasinBusiness #BBBInsights #BusinessGrowthTips