68: Globalization and Culture Clashes -- "American Factory" (Part 2)

We conclude our review of this important 2019 documentary by considering additional management theories to explain what happened. Among them are Herzberg's two-factor theory covering hygiene and motivation forms of incentives and Maurice Halbwachs' concept of collective memory and 'spaces' -- such as how the American workers recalled the facility's layout for automotive manufacturing and therefore struggled with the changes being imposed by the Chinese managers. What implications do these theories have for future multinational ventures?