68. Influence & Persuasion Part 4 – Authority

The Power of Authority - Authority is defined as - "The power or right to give orders, make decisions, and enforce obedience". Listen as Ben Kinney discusses the concept of authority and how it is used to influence and persuade people. Using scientific studies and real life examples Ben talks about how the power of authority can effect how people behave. From what people wear down to someones job title the power of authority can be an effective form of influence and persuasion.