68 - Interview with Video Marketer Owen Cappellini

In this episode, we interview Owen Cappellini, a video marketer with a true passion for authentic storytelling. In July of 2017, he started working with YouTube watch vlogger Teddy Baldassarre to help him grow his channel from 13,000 subscribers to 178,000 subscribers. Teddy's videos have amassed 26.6 million views and have been watched for more than 2 million hours. We focus mostly on Owen's experience with growing Teddy's watch-focused YouTube channel and how jewelry brands can use video marketing in a strategic way. Check out the accompanying blog post here: https://joyjoya.com/2020/02/21/interview-with-owen-cappellini-about-video-marketing-for-jewelry-brands/