#68 - Kopenhagen e Brasil Cacau: A herdeira que construiu um novo império de R$ 1,5 bilhão

from Do Zero ao Topo · host InfoMoney

Renata Vichi cresceu vendo seu pai, Celso Moraes, transformar o laboratório da família dono de um único remédio em um império com mais de 150 marcas em seu portfolio. Quando ele adquiriu a fabricante de chocolates Kopenhagen, em 1996, Renata viu a oportunidade de ajudar a construir um novo domínio. Ela começou a trabalhar na companhia aos 16 anos, em 1998, e foi a grande responsável por algumas das estratégias de maior sucesso como a expansão da Kopenhagen por meio de franquias, a criação de uma segunda marca, a Chocolates Brasil Cacau e o estabelecimento de uma joint-venture com a empresa suíça Lindt, que trouxe lojas da marca para o Brasil.Conheça os detalhes dessa empresa, que hoje fatura mais de R$ 1,5 bilhão ao ano, no podcast. Instagram: @dozeoroaopo_oficial

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